As a whole, your email marketing strategy must be an integral part of your overall corporate marketing strategy. Similarly, the design (and content) of your email marketing campaigns should mirror your corporate branding.
This is to ensure that your recipients are able to make a connection between the emails they get and the sender's other ventures (even if it is only a website). The company image and the image created by the email marketing efforts should interact and possibly even strengthen each other.
If your email marketing campaign does not reflect your corporate branding, this can have a negative effect no only on the sucess of the campaign, but also on the image of your company as a whole.
As a whole, your email marketing strategy must be an integral part of your overall corporate marketing strategy.
There are a couple of do's and don't that you should try to use as guidelines when trying to effectively promote your products and/or services to your customers.
