The same link in a different location is a different link.
The place within a newsletter or email marketing campaign that a link appears, can be crucial for click-through. Additionally, the final destination of the link, can also be crucial for the overall conversion success of any email marketing effort.
For this reason, you should:
Segment your list or, if you are unable to segment, use consecutive issues to vary the placement of standar links. Then, monitor your click-through rates closely to determine if one link works better than another, and the position of the link that performs the best.
As a whole, your email marketing strategy must be an integral part of your overall corporate marketing strategy.
There are a couple of do's and don't that you should try to use as guidelines when trying to effectively promote your products and/or services to your customers.
