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	<link>http://emailcampaignsoftware.net</link>
	<description>by THAT Agency</description>
	<lastBuildDate>Wed, 03 Jun 2009 14:36:08 -0400</lastBuildDate>
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<title>Email Marketing Needs to Mirror Your Corporate Branding</title>
<description>As a whole, your email marketing strategy must be an integral part of your overall corporate marketing strategy.</description>
<link>http://emailcampaignsoftware.net/news/email-marketing-needs-to-mirror-your-corporate-branding.html</link>
</item>
<item>
<title>Effective Email Campaigns have some do's and don'ts</title>
<description>There are a couple of do's and don't that you should try to use as guidelines when trying to effectively promote your products and/or services to your customers.</description>
<link>http://emailcampaignsoftware.net/news/effective-email-campaigns-have-some-dos-and-donts.html</link>
</item>
<item>
<title>Experiment with Link Placement</title>
<description>The place within a newsletter or email marketing campaign that a link appears, can be crucial for click-through.</description>
<link>http://emailcampaignsoftware.net/news/experiment-with-link-placement.html</link>
</item>
<item>
<title>Never Command your customers</title>
<description>Let's look at this idea of "Email Etiquette". Same rules apply if you are writing an email, a text or a Instant Message. You wouldn't write those in all CAPS would you? Same rules apply.</description>
<link>http://emailcampaignsoftware.net/news/never-command-your-customers.html</link>
</item>
<item>
<title>Avoid Email Marketing During the Holidays</title>
<description>During and around the holiday seasons, people tend to be away from their computers.</description>
<link>http://emailcampaignsoftware.net/news/avoid-email-marketing-during-the-holidays.html</link>
</item>
<item>
<title>The Importance of an unsubscribe link</title>
<description>How important is adding an unsubscribe link to your email campaign?</description>
<link>http://emailcampaignsoftware.net/news/the-importance-of-an-unsubscribe-link.html</link>
</item>
<item>
<title>Match a Landing Page to fit your email campaign</title>
<description>This is one of the most over looked essentials when it comes to email marketing. See why.</description>
<link>http://emailcampaignsoftware.net/news/match-a-landing-page-to-fit-your-email-campaign.html</link>
</item>
<item>
<title>Join Our newsletter and receive this great bonus</title>
<description>People are reluctant to give out their email addresses these days, but who can blame them, we all get an obscene amount of spam we all receive on a daily basis.</description>
<link>http://emailcampaignsoftware.net/news/join-our-newsletter-and-receive-this-great-bonus.html</link>
</item>
<item>
<title>How often is too often for sending email newsletters</title>
<description>Initial testing should be be done to determine how frequently your subscribers would like to get your information.  This could be determined by asking your unsubscribers for a reason.</description>
<link>http://emailcampaignsoftware.net/news/how-often-is-too-often-for-sending-email-newsletters.html</link>
</item>
<item>
<title>Use a template for your email newsletter</title>
<description>A no given you say? you would be surprised, but the reality is that there are good reasons to use a standard template for your email marketing efforts.</description>
<link>http://emailcampaignsoftware.net/news/use-a-template-for-your-email-newsletter.html</link>
</item>
<item>
<title>Tell them who you are</title>
<description>Subscribers would rather open an email from John Doe than faceless-news@some-big-corp.com right?</description>
<link>http://emailcampaignsoftware.net/news/tell-them-who-you-are.html</link>
</item>
<item>
<title>Create a Clear Call to Action in marketing campaigns</title>
<description>Marketing efforts should tell the customer "whats next"</description>
<link>http://emailcampaignsoftware.net/news/create-a-clear-call-to-action-in-marketing-campaigns.html</link>
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